Continuing Public Relations Problems for BP Essay - 897 Words

One of the primary goals of PR is to bridge the gap between the needs of the public and needs of a company or organization. Knowing that the very idea of drilling on the Continental shelf was a hot button issue, BP should have approached the endeavor with diligence. The findings in the National Commission on the BP Deepwater Horizon Oil spill and Offshore Drilling report could prove damaging tot he companies image because if reveals step by step the mistakes and agenda of the companies management. Halliburton and BP chose to use a form of cement known as â€Å"nitrogen foam cement† to address the instability they faced in placement of the pump on the fragile formation at Macondo. They ignored test that showed that cement would fail in the†¦show more content†¦BP had shifted it focus from safety regulations that governed operations and focused on individual safety for it employees. Some say there was pressure from above even though it was never stated overtly to cut co sts even at the risk of the quality of their work. It is clear that the main goal of the project at Macondo was to not loose any returns on the investment. Their unwillingness to take ownership of the spill as a direct of result of negligence and human error, make them appear as though they are corrupt and solely interested in their bottom line. The info in the report could be a continuing PR problem for BP because of the damage that they did alongside the negligence that the report outlines. The report says that BP operated outside of industry standards and guidelines in their drilling. As long as there is oil or oil damage, BP will get a bad rap. As well, people don’t quickly forget these types of events. Just as in the case of Exxon-Valdez, these events are a continued PR nightmare. A New York Times article from June 2010 regarding BP states, â€Å"The company responsible assures the country that the impact is small, and a top executive promises financial compensation. But soon after, the business garners condemnation for its lackluster response. According to corporate crisis experts BP made the same public relations mistakes as Exxon. TheShow MoreRelatedBp and Stakeholder Mismanagement1598 Words   |  7 Pagesdisasters in Alaska and Texas. Specifically, BP s defensive approach towards stakeholder management led to lavish compensation for upper level management while creating hazardous working conditions for employees and a burden on all of society in the form of rising oil prices and environmental damage. Background British Petroleum was founded in 1908 and since then has rapidly grown to become the eighth largest company in the world . 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